Add-2 "Starter Jacket" Video is here!

Official Add-2 "Starter Jacket" video by PreciseMinds/Tori Boyd from Add-2 on Vimeo.

The video is finally here for your pleasure! It's an interesting story behind this video we shot this summer, but that's def for another time. If you were fortunate during your adolescence you had a starter jacket growing up because this def brings back memories. Or, if you didn't, peep the message ADD-2's laying on this song He's one to watch people, no question the boy got flow!! OHHH!
- K:Easy
p.s. i had the Orlando magic and black 49ers jacket;)

Precise Minds x ADD-2 = Starter Jacket! coming soon

Check da article link peeps! Its soon come on this dope song by emcee ADD-2, UH HUH!

http://fakeshoredrive.com/2009/04/add-2-starter-jacket.html

Its our Anniversary!...WE DONT STOP...take dat take dat!!!!

Well peeps we been in the game 4 years now and we still in it to win it. It seems like it was just last year when KRIS and I decided to make our dreams official become a legal entity and do what we love. We've been through(and continue to) various scenarios that would've made even the most strong-willed, optimistic, energetic, person bow out for sake of sanity, but not us. Like the saying used by older Black folks, "Keep on keeping on." That's all we know how to do over here at PRECISE MINDS. Through mistakes, misfortunes, victories, (hella)meetings, ideas, networking, drama, misinformation, miscommunication, friendships, guidance, research, creativity, and ingenuity, we are STILL HERE and will continue to be. We know our mission we have our goal in MIND and we will partake on our journey learning/growing along the way. For all of those who have assisted us throughout our process to progress, we say a huge THANK YOU!!!! Stay tuned cuz we aint done yet.....oh no, we aint even begun to snap off yet. There is MORE to COME!

Allow me to introduce myself...

Yes yes yall, this is Kyle "K-Easy" Dixon. I am the production manager/producer of the "Tougher Than Leather" Documentary and one half of Precise Minds Filmworks. I have always been involved with the culture of Hip Hop way before we decided to do this project. Its so much I could discuss on how the culture has affected my life for the better. By not being from a major urban city (Nashville), I had to get my fix through my older bro( D what up!) his rap tapes, and Mtv-Bet Hip Hop programs along with my first ever concert which was the Run DMC - Beastie Boys tour August 1, 1987. Even though the media can sometimes have a skewed perception, this culture was so new that they didn't know how to take it or what its impact would really be on society. I attached to it immediately because here were these young black men and women who were doing these profound things with so much style it was hard not to take notice. Especially being in the Dirty South it was a rarity to see an abundance of black folks on TV or in your community that were undeniably talented with this type creative energy. These Mcs DJs, Bboys/Bgirls, Graff writers gave me a sense of pride. They had the courage to do these things and say things that were against the status quo, because it needed to be said/done. I found out about various topics (vegetarianism, black history, cultural genocide, Africa..thru Hip Hop! Defiant...intelligent...creativity.
I absorbed it, practiced it and became a faithful citizen (Zulu Nation member since 2000). This project is my dedication for the culture that helped me understand that we a have a collective spirit that won't be extinguished and its magnitude of potential has yet to be fully realized. As WE are, Hip Hop is. 'We' are the citizens of the world. What is true Hip Hop? Well, with this project we plan to do our part to shed sum light on that.... word-life!

"K-Easy"

TOUGHER THAN LEATHER: AN INTRODUCTION

Peace people!

My name is Korey "Kris" Smallwood, and I'm the CEO of PRECISE MINDS INC, an independent film production company located in Chicago, IL. This blog has been created for our current film in production, TOUGHER THAN LEATHER, a feature length documentary about the globalization of hip hop culture. As director of this film, I want to put emphasis on the word CULTURE. Hip Hop is much more than whatever the music industry decides is popular enough to push at the time. Hip Hop is not just music, it is a lifestyle and a culture...a way of walking, thinking, breathing, behaving, vibing, BEING. It's that serious to me, having grown up with the culture as it grew up.

The main focus of TOUGHER THAN LEATHER is the power and longevity of a culture that was considered no more than a fad in it's infancy, a culture that has since conquered the globe and had a much bigger influence than many of the youth inspired creations that have preceded it. 

This blog will be a place where the Precise Minds crew can blog about the making of the film, so it is in a sense a production journal. So, you wanna know what it's like making a film when you've got a million dollar vision but a lot less in the budget? Stay tuned...it only get more interesting from here.